BEIJING, Nov. 3 (Xinhua) -- About 58 percent of people believe that the e-commerce law, which will take effect in 2019, will better safeguard consumer interests, according to a recent survey.

Nearly 85 percent of those surveyed said they were concerned about the law, which was adopted by the Standing Committee of the National People's Congress, China's top legislature, in August to improve oversight over e-commerce.

The survey covered 1,993 people, nearly 80 percent of whom were born in the 1980s and 1990s, with results reported by the China Youth Daily Thursday.

About 60 percent said they cared about the regulation banning e-commerce operators from making fake good-reviews and deleting complaints.

The law also drew people's attention to protecting consumer privacy, specifying e-commerce operators' obligations and liabilities, and better regulating those doing business on their own websites or via other web services.

"In the past, it was usually difficult for consumers to protect their rights when faced with problems such as knockoffs and fraud, as they could hardly find laws applicable and it is very difficult to collect evidence," said Li Jiangyu, a researcher on e-commerce with Beijing Normal University. "The e-commerce law focuses on a number of issues obvious to the public. The government can therefore regulate the e-commerce operators according to law."

Some 64 percent of those surveyed also expected there will be rules and regulations related to, as well as judicial interpretation of, the e-commerce law to facilitate its implementation.

"We hope the law will be effectively implemented and leave no loopholes," Li said.