Aerial photo taken on Aug. 28, 2019 shows farmers harvest the lotus root in a pond at Donglin Township of Huzhou City, east China's Zhejiang Province. (Xinhua/Xu Yu)

Time to harvest, time to celebrate! Chinese farmers celebrate the harvest festival that has brought them increasing incomes.

BEIJING, Sept. 24 (Xinhua) -- The Chinese farmers' harvest festival is the first national festival held specifically for the country's farmers. Starting in 2018, the festival coincides with the Autumnal Equinox each year, which is one of the 24 solar terms of the Chinese lunisolar calendar and usually falls between Sept. 22 and 24 during the country's agricultural harvest season.

With the coming of the harvest festival, many county-level officials started setting up live-streaming broadcasts to help villagers promote their agricultural products. Many e-commerce platforms including Alibaba are also lending a hand.

Aerial photo taken on Sept. 19, 2019 shows farmers airing chilies at a chili processing factory in Jize County of Handan, north China's Hebei Province. The Chinese farmers' harvest festival falls on the Autumn Equinox, or Sept. 23 this year. (Xinhua/Wang Xiao)

As of 2018, China's rural population stood at about 560 million. During the festival, farmers across the country celebrate the bountiful harvest that has brought them increasing incomes.

The national celebration features a variety of cultural events, including performances, harvest cultural exhibitions and farming experiences.

Aerial photo taken on June 13, 2019 shows villagers drying wheat at Zezhang Village in Yuncheng City, north China's Shanxi Province. (Photo by Gao Xinsheng/Xinhua)

Aerial photo taken on Sept. 23, 2019 shows a view of fields in Pingluo County, northwest China's Ningxia Hui Autonomous Region. (Xinhua/Tao Ming)

Aerial photo taken on Sept. 20, 2019 shows harvesters cropping alfalfa in Ar Horqin Banner of north China's Inner Mongolia Autonomous Region. (Xinhua/Liu Lei)

Aerial photo taken on June 13, 2019 shows the wheat field at Xiaowang Village of Dawang Town, in Xiongan New Area, north China's Hebei Province.(Xinhua/Xing Guangli)

Aerial photo taken on May 31, 2019 shows reapers harvesting wheat at Zhongshan Township in Jiaxiang County in Jining City, east China's Shandong Province.(Xinhua/Guo Xulei)

Aerial photo taken on Sept. 22, 2019 shows villagers drying chili peppers at Xiachong Village of Luoqiao Town in Changning City, central China's Hunan Province. (Photo by Cao Zhengping/Xinhua)

A farmer displays sweet potatoes at Liuquan Village of Dianzi Town in Zaozhuang City, east China's Shandong Province, Sept. 22, 2019.(Photo by Liu Mingxiang/Xinhua)

Aerial photo taken on Sept. 22, 2019 shows a villager drying rice at Guojiawan Village of Yayu Township in Yuping Dong Autonomous County of Tongren City, southwest China's Guizhou Province.(Photo by Hu Panxue/Xinhua)

Aerial photo taken on Sept. 23, 2019 shows villagers participating in a farmer skill competition at Nanhe County, north China's Hebei Province. (Photo by Zhang Chi/Xinhua)